FLECHA AZUL TEQUILA
Positioning a modern tequila for those who’ve made it.
(Brand)
Flecha Azul Tequila
(Services)
Brand Strategy, Messaging System, Campaign Framework
Brand
Rebuilt
Flecha Azul had everything it needed to win: additive-free quality, deep roots in Jalisco and celebrity co-founders. But it needed a brand world that could connect with modern consumers who care less about tradition and more about what their drink says about them.
The work focused on repositioning the brand for a new kind of achiever, one who is culturally attuned, health-conscious and ambitious. A refined voice and messaging system reframed Flecha as a tequila built for balance, equal parts celebration and self-awareness.
That story came to life across channels. Golf became a cultural cornerstone, allowing Flecha to show up in aspirational spaces without feeling out of reach. From on-course activations and influencer kits to “for those who made it” content moments, the brand leaned into golf not just as a sport, but as a symbol of arrival. The tagline “Hecho en México, Enjoyed Everywhere” became a rallying cry—anchoring content systems, social copy, POS tools, and internal decks. Every creative asset was designed to scale, ensuring consistency from shelf to scroll.
Flecha now shows up with the clarity, confidence, and cultural relevance of a brand that knows exactly where it’s headed and who it’s for.
FLECHA AZUL TEQUILA
Positioning a modern tequila for those who’ve made it.
(Brand)
Flecha Azul Tequila
(Services)
Brand Strategy, Messaging System, Campaign Framework
Brand
Rebuilt
Flecha Azul had everything it needed to win: additive-free quality, deep roots in Jalisco and celebrity co-founders. But it needed a brand world that could connect with modern consumers who care less about tradition and more about what their drink says about them.
The work focused on repositioning the brand for a new kind of achiever, one who is culturally attuned, health-conscious and ambitious. A refined voice and messaging system reframed Flecha as a tequila built for balance, equal parts celebration and self-awareness.
That story came to life across channels. Golf became a cultural cornerstone, allowing Flecha to show up in aspirational spaces without feeling out of reach. From on-course activations and influencer kits to “for those who made it” content moments, the brand leaned into golf not just as a sport, but as a symbol of arrival. The tagline “Hecho en México, Enjoyed Everywhere” became a rallying cry—anchoring content systems, social copy, POS tools, and internal decks. Every creative asset was designed to scale, ensuring consistency from shelf to scroll.
Flecha now shows up with the clarity, confidence, and cultural relevance of a brand that knows exactly where it’s headed and who it’s for.
FLECHA AZUL TEQUILA
Positioning a modern tequila for those who’ve made it.
(Brand)
Flecha Azul Tequila
(Services)
Brand Strategy, Messaging System, Campaign Framework
Brand
Rebuilt
Flecha Azul had everything it needed to win: additive-free quality, deep roots in Jalisco and celebrity co-founders. But it needed a brand world that could connect with modern consumers who care less about tradition and more about what their drink says about them.
The work focused on repositioning the brand for a new kind of achiever, one who is culturally attuned, health-conscious and ambitious. A refined voice and messaging system reframed Flecha as a tequila built for balance, equal parts celebration and self-awareness.
That story came to life across channels. Golf became a cultural cornerstone, allowing Flecha to show up in aspirational spaces without feeling out of reach. From on-course activations and influencer kits to “for those who made it” content moments, the brand leaned into golf not just as a sport, but as a symbol of arrival. The tagline “Hecho en México, Enjoyed Everywhere” became a rallying cry—anchoring content systems, social copy, POS tools, and internal decks. Every creative asset was designed to scale, ensuring consistency from shelf to scroll.
Flecha now shows up with the clarity, confidence, and cultural relevance of a brand that knows exactly where it’s headed and who it’s for.