The brand was built entirely in-house, from tone and positioning to name, visuals and experience design. Guests applied ahead of time and seating was designed to spark conversation, not pressure. With two seat swaps during the night, everyone had the chance to meet, mingle and move beyond small talk. In partnership with restaurants and platforms like Lox Club, Dinnerpeople created a format that felt elevated but relaxed, structured but never stiff. It wasn’t just about dating it was about building friendships, finding common ground and making room for what the apps couldn’t replicate. Across messaging, design, and guest experience, the energy stayed the same: warm, conversational, and built for connection.